I love OPI nail color not only for their great line of colors but for their great names to match. I often pick a nail polish first by color and then in deciding between two, go with whichever has the better name.
For example "I'm not really a waitress" is a great shade of red that I love because its look good with my skin tone when most reds are too orangey. And the name speaks to me...Hmm. Then there's the "Black Cherry Chutney" not only because I love the almost-black plum but, at the time, I had an obsession with chutney as it came on this sliced turkey sandwich from one particular restaurant. Others like "Blue My Mind," "My Chihuahua Bites" and "I'm Suzi & I'm a Chocoholic" are just fun.
The nail lacquer collection from last Winter is devoted to France. La Collection de France is inspired by the casual elegance of French fashion and combined with names such as "You don't know Jacques!" or "Louvre me Louvre me not" and "Bastille My Heart."
Behind the product and the creative creations that have infected OPI is a California beauty label that specializes in nail care. And its no surprise that they enjoy great popularity among Hollywood stylists. What is more unusual is the beginning of this success story. Because it all started with dentures and a man named George Schaeffer. The now 63-year-old founder and CEO of Opi is never seen without his suspenders and frequently has each fingernail painted a different color. In his office, there turns an electric train, fully loaded with nail polish bottles, distributed to his visitors-instead of business cards.
In 1981 Georgie, Hungarian born, moved to sunny Southern California from New York with his family and where he bought a small company for dental needs, Odontorium Products Inc., in short OPI. Among the loyal customers of the company were numerous nail stylist who actually ordered the acrylic used for dentures. Through them George learned that the dental acrylic was as useful, if not more so, to the production of artificial nails as the commerical version. His ambition was aroused: a few months later, he goes with his new product, a material marketed especially for artificial nails, on sales trips to the nail studios in downtown LA and this is where the success story of the new OPI begins. Eight years later he expanded its product range to OPI nail varnishes.
The creative mind behind the paint collections is George Schaeffer's comrade Suzi Weiss-Fischmann, the current Vice President, who was there from the start. Her flair for fashion, her unerring sense of color and of what women want, have contributed to the success of the company. For each Opi collection she creates hues that fit perfectly with the current trends on the catwalks, and put it under a geographical issue like Route 66, Greek Isles, or Japanese. This idea of global positioning is based on a vision of George's. He wants to make his company enable women around the globe to participate in the OPI-color world. And so this world is not just color in the mass production of existing pinks and reds, the paints are not numbered as the industry average, but with name provided, many which have little to nothing to do with the actual color.
But the feeling of being noticed, and to be remembered is marketing at its best. Today OPI is the world's largest manufacturer of nail care products, the company fills 150,000 bottles daily and is sold in 75 countries.
My current color:
Chosen for its amazing pink/purplish hue and its name,
My Aunti Drinks Chianti
Despite the purplish of it, its a little too Barbie pink for me
My next choice: Significant Other Color, a lusty mauve shimmer.
via Opi website
Try their OPI website. You get to see all the colors that they offer. They even let you customize based on skin color and nail length to try on various shades.
-Stephanie
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